Writing Samples
The following are samples from Chris Peterson’s portfolio. A complete publication list is available upon request.
BOOKS
Honor Bound
This book was a collaboration with retired Marine Lt. Colonel Amy McGrath. McGrath was the first female fighter pilot to fly combat missions in Afghanistan, and ultimately ran a campaign against incumbent Senator Mitch McConnel. Working on the book required careful handling of combat veteran psychology, military tactics and policies, and national security issues.
Going Wilde
Influencers have the power of a platform, and that was certainly true of tattoo model and Instagram influencer Jessica Wilde. But Wilde also had a powerful life story to tell, one that included teen homelessness, sexual abuse, and a search for self beyond a digital avatar. The project required diplomacy and establishing a deep bond a trust. That allowed Wilde to open up and reveal details about her life that were painful, sometimes embarrassing, but ultimately illuminating and essential to creating an honest, authentic memoir.
Exile on Front Street
Chris collaborated on this memoir with the longest tenured Hells Angel president in history. Christie lived a colorful, Zelig-style life and the challenge was trimming down his many stories into one, cohesive narrative arc. The project required in-depth research using the PACER legal database and several newspaper archives. The legal review, itself, required more four hours.
Better Than New
A life story told through the old houses that an HGTV host restored was a strong hook. In tandem with the client’s enviable social media platform, it helped propel this collaboration with Nicole Curtis to bestseller status.
ARTICLES
”Decoding the New Weight-Loss Drugs”
Chris researched and wrote this article as a network-building tool for wellness influencer Dr. Manisha Singal.
”The Challenge of Lost Opportunity Cost”
In an effort to extend his own audience engagement, Chris regularly drafts thought pieces, including this one for LinkedIn.
SOCIAL MEDIA
Healplace
Chris researched and wrote more 700 Instagram/Facebook posts and 140 blog posts for this wellness startup. The goal was to build pre-launch exposure. The writing consequently involved a heavy focus on SEO.